Concept Clouds are Coming to Town

We may be a little late for Christmas, but we don’t think you’ll mind when you hear what we have in store for you!

We are proud to announce the addition of Concept Clouds to the webValidator and 4Q Suite feature sets, offering advanced text analysis capabilities at the mere push of a button.

Word Clouds are already a valuable part of webValidator and 4Q Suite, providing a quick and easy way to visually quantify open-ended feedback. However, Word Clouds do not group together common misspellings, typos and synomyms, and as a result, words with similar meanings appear separately. For example, the words “info”, “information” and “informative” appear as three separate words within the Word Cloud. This seperation can hide the importance of larger concepts and result in erroneous analysis.

Our solution is both simple and elegant. Using concept libraries, words that belong to similar concepts are grouped together. With Concept Clouds, the words “info”, “information” and “informative” appear under the concept “INFORMATION”, giving appropriate weight to the themes within the feedback.

All webValidator, 4Q Plus and 4Q Premium users now have Concept Clouds included in their subscription, with no increase to the standard rates or fees. What’s more, the Concept Clouds are loaded with 3 months of historic data (going back to October 1^st). If your account hasn’t been updated yet, check back in the next day or so.

Happy New Year everybody… 2012 is starting off great!