The customer-centric

Marketer

6 Facts You Need To Know About The Mobile Experience

The mobile phone has transformed the world. We are now connected like never before with smart phones becoming our main gateway to the internet and the world. According to eMarketer, there will be over Read More


Aug 27, 2015

By 

Duff Anderson

How To Get The C-Suite Behind Your Customer Experience Initiative

The customer experience is critical to succeeding in today’s hyper competitive landscape. However, it will almost always require cross departmental support from marketing and IT to sales and finance. Typically, this means that before ... Read More


Aug 20, 2015

By 

Duff Anderson

Customer Feedback in a Digital First Education World

Last week I had the privilege of speaking at the #PSEWEB conference in Montreal. My talk focused on the importance of collecting feedback in a “digital-first” world. Today we live in the age of the empowered student. Thanks to the rapid adoption of technology, ... Read More


Aug 11, 2015

By 

Duff Anderson

4 Digital Trends Impacting Retail Right Now

In the world of retail, the customer experience is taking center stage as a primary differentiator. As consumers become more comfortable with jumping from one ... Read More


Aug 26, 2015

By 

iPerceptions

3 Tips to Maximize your Back-To-School Sales

The back-to-school season is already in full swing. According to eMarketer, both parents and students are starting their shopping early this year with most making purchases Read More


Aug 14, 2015

By 

Duff Anderson

What CMOs need to know about the customer experience

The role of the Chief Marketing Officer (CMO) has changed quite a bit over the past decade and especially over the last few years. These days, the CMO has a wide range of responsibilities from creating new go-to-market strategies to driving organizational ... Read More


Aug 6, 2015

By 

Duff Anderson

6 Facts You Need To Know About The Mobile Experience

The mobile phone has transformed the world. We are now connected like never before with smart phones becoming our main gateway to the internet and the world. According to eMarketer, there will be over Read More


Aug 27, 2015

By 

Duff Anderson

4 Digital Trends Impacting Retail Right Now

In the world of retail, the customer experience is taking center stage as a primary differentiator. As consumers become more comfortable with jumping from one ... Read More


Aug 26, 2015

By 

iPerceptions

How To Get The C-Suite Behind Your Customer Experience Initiative

The customer experience is critical to succeeding in today’s hyper competitive landscape. However, it will almost always require cross departmental support from marketing and IT to sales and finance. Typically, this means that before ... Read More


Aug 20, 2015

By 

Duff Anderson

3 Tips to Maximize your Back-To-School Sales

The back-to-school season is already in full swing. According to eMarketer, both parents and students are starting their shopping early this year with most making purchases Read More


Aug 14, 2015

By 

Duff Anderson

Customer Feedback in a Digital First Education World

Last week I had the privilege of speaking at the #PSEWEB conference in Montreal. My talk focused on the importance of collecting feedback in a “digital-first” world. Today we live in the age of the empowered student. Thanks to the rapid adoption of technology, ... Read More


Aug 11, 2015

By 

Duff Anderson

What CMOs need to know about the customer experience

The role of the Chief Marketing Officer (CMO) has changed quite a bit over the past decade and especially over the last few years. These days, the CMO has a wide range of responsibilities from creating new go-to-market strategies to driving organizational ... Read More


Aug 6, 2015

By 

Duff Anderson