The voice of the customer exists

The reality is the voice of the customer exists even if you choose not to listen to it. Brands don’t exist on store shelves, or in television commercials. They don’t exist in print advertising or in websites or in product packaging for that matter. Brands exist in the minds of consumers. They are based on how people experience your company and your product.

On the road again - ad:tech IMPACT one-day Internet Marketing Conference

In case you haven’t already checked it out, visit the ad:tech IMPACT site to get the lowdown on when their Key Metrics for Marketers all day seminar is coming to a city near you. This one-day event is designed to...

Our lives have changed forever

The internet has changed our lives forever, and more importantly, changed the way we do business

Adapt or perish

I see clearly a day when businesses will readily accept the voice of the customer as a basic requirement for good decision-making

Welcome

This ride is taking us to places few have ever gone, so jump on board and let us know what you think.