Ad-tech Impact report from the road

I am writing this from Los Angeles where we've just completed the third of ten Ad-Tech Impact one-day programs titled “key Metrics For Marketers”. So far my fellow road warriors from such well know companies as ExactTarget, ClearGauge, WebTrends, Target Marketing, Future Now and I have shared our insights and knowledge with a great group of folks in Seattle, Phoenix and Los Angeles. Turn out for the events has been excellent with over 130 people taking in the day in Seattle, over 100 in Phoenix and over 130 in LA.

The purpose of these one-day events is to educate and update marketers on how they can best maximize the value of their web initiatives, be it online advertising, e-mail, search or web site development and web metrics.

The days begin with a kick-start from Jim Sterne who knows how to make a crowd sit up and listen – and listen they do as he takes everyone through the full spectrum of online metrics from acquisition, navigation and content right through to conversion and retention. The remainder of the day is jam packed with info sessions and case studies presented by some of the brightest minds in the business.

If you are planning on attending the event in your city, take in our session on unleashing web analytics where along with the team at ClearGauge we'll show you several interesting and unique new ways to track you customer funnel, develop key performance indicators and track visitor satisfaction on an ongoing basis. And use the Impact150 discount code courtesy of iPerceptions to save $150.00 off the registration price.

Will report back later in the week after we visit Dallas.