Podcasting – Is anybody listening?

Our good friend Mitch Joel from Twist Image has just started podcasting and it got me thinking. Mitch is one voice in a sea of many voices and although his “six pixels of separation” podcast is interesting, I’m still wondering who is listening? And does it warrant the time and investment to undertake such an initiative?

I personally don’t get it. Podcasters are sending their words into the ether thinking they are just two steps away from becoming the next Dan Rather or Diane Sawyer.

Sorry to disappoint but that’s not how it works – at least not yet. There is more to broadcasting than putting oneself in front of a microphone and sending sound bytes over an Internet connection. If you build it, they will NOT come has never been truer.

I guess the question becomes one of relevance, reach and reason. Do you have something interesting to say that other people want to hear? Do you have the audience to merit spreading your gospel across the sound? And lastly, what is the motivation behind your effort?

Mitch Joel is typically ahead of the curve - so I'm sure they WILL come - but like I said there are many voices out there with less interesting things to say.

I like to sing in the shower...doesn't mean that people want to listen to me.

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