The Buzz On Buzz

We’ve just announced the beta release of a new iPerceptions solutions called streetVoice, and it’s attracting a lot of attention not only from our retail and automotive clients but from our hospitality based clients as well who have a vested interest in keeping on top of consumer buzz in blogs, news groups, chat rooms, and travel opinion sites. And it’s no wonder.

A quick visit to sites like tripadvisor.com, hotelchatter.com and roadgladiator.com is enough to convince even the strongest doubter that consumers are flexing their vocal muscles about what they like and dislike and smart marketers are taking notice. And well they should. Consumer generated content is the flavour de jour and it’s catching on like wildfire which is why we’ve partnered with UK based Repindex to produce monthly streetVoice reports that keep our clients plugged in and turned on to what’s being said about them in the blogosphere and elsewhere. The adage “you can’t manage what you can’t measure” has never been truer. And a new corollary to that is “what you don’t know you can’t manage and what you can't manage can hurt you”. In other words, there are discussions and debates going on out there and unless you know about them, you really can’t manage them from a communications perspective

So listen up. Consumers and even your own employees are talking about you. You can tune in and listen to the music or tune out and hope for the best.

If you are interested in participating in a beta test contact me. We have a limited number of slots still open in the test. Of course our existing clients go to the front of the line.