CBS to Use Bluetooth to Beam TV Clips

Well we knew the time was coming. People have been talking for a while now about advertising jumping from offline channels into digital devices (literally). The line between traditional and digital advertising is getting finer and finer, and the abilities to reach cross platform audiences becoming more and more interesting.

Emetrics - Here We Come

It's official - iPerceptions has just signed on as a premier Silver Sponsor for Jim Sterne's upcoming Emetrics Summit in Washington DC this coming October 16-18. For those of you who may not be aware of this important event, the...

You can’t only focus on the focus group

There are definitely some things that a focus group can give you, like a reasonable understanding of the perceptions of an existing brand, or known product. They also may help you locate glaring problems in usability or the customer experience, but in no way can a focus group help gauge, predict or even justify concepts when it comes to innovation.

The Philosophy of SOME

CRM (Customer Relationship Management) ushered in a new era of customer interaction - that of customizing marketing to each person to suit some aspects of their individuality. It has been instrumental, when successfully implemented in increasing conversion and increasing customer...

Jim Sterne: Ask And Ye Shall Receive

I'm a web analytics guy. At least that's how I look to the outside world. I wrote a white paper in 2000 about the possibilities of web analytics. I wrote a book called Web Metrics in 2002. I am the producer of the Emetrics Summit, now in its fifth year, and I'm the founding president of the Web Analytics Association (WAA).