Happy Anniversary to Me!

This week marks my one year anniversary with iPerceptions. Time sure does fly when you’re crazy busy. It’s been a great year. The company has gone through some major changes, both from a product perspective and growth perspective. We’ve doubled in size over the past twelve months, and plans for the next twelve months are extremely exciting.

Equally, the market has matured considerably, and therein lies the biggest change of all. Its amazing how awareness has grown exponentially over the past year, not only in terms of our own brand recognition, but for attitudinal analytics and voice of the customer research in general.

More and more, companies are realizing that capturing the voice of the customer on a consistent basis, and understanding customer satisfaction, is an invaluable form of research that needs to be integrated at all levels of decision making within the organizational structure.

Looking very forward to the next year(s).