New Travel Research Study To Be Released

If you work in the online travel sector then start packing you bags because on December 6, 2006 HSMAI & iPerceptions are releasing their first Travel Customer Satisfaction Report at the HSMAI Travel Internet Marketing Strategy Conference in Sunny Isles Florida

This first-ever edition of a unique quarterly web metrics report includes experience and satisfaction benchmarks for the growing online marketplace in the hospitality industry. The initial report includes aggregated travel and hospitality industry data based on feedback from web site visitors in the context of their actual web site visits. In total, HSMAI and iPerceptions will publish four quarterly web site visitor satisfaction and experience reports as well as four related feature articles providing HSMAI members and the general business community with valuable insights, benchmarks and trends in visitor satisfaction and experience at hospitality-related web sites.

And if that isn't enough to get those airline tickets booked right now, on the agenda at the strategy conference are keynote addresses by Geoff Ramsey, CEO of eMarketer, and Jacki Kelley, Yahoo! category development officer, Travel.

Additionally there, will be roundtable discussions on Resort Internet Marketing Best Practices, Search Marketing/PPC, Destination Internet Marketing Challenges, Group Booking Online and Hotel Blogs, as well as a general session on metrics.

For more information, check out the HSMAI web site or contact us - we'd love to see you in sunny Florida.