Jacques Warren: Freedom Fighters

We must leave our cynicism at the door and relearn that people, real ones, still have some freedom of choice in this consumerist world.

One Dell of a good opportunity!

Hats off to Dell for making this move. They are certainly a smart company…and I’m not just saying that because they are an iPerceptions client. Dell obviously believes in engaging its consumers into dialog that can help them better understand the voice of the customer. They’re doing it in the real world across all their customer touch points…and now they’re doing it in Second Life.

Customer Satisfaction 101: How Not to Treat Your Customers

You may have heard about this news item. In a proactive effort to lessen the chances of a terrorist attack on one of Canada’s urban transit systems, the Federal government has announced that it will be disbursing several million dollars...

Ad:Tech Redux

I thought the following article in DM News byAssociate editor Giselle Abramovich was worth sharing with those of you who follow our blog. Keeping the customer at the center of your business concerns is the key to success in just...

Ad:Tech New York - bigger and better

iPerceptions CEO Jerry Tarasofsky is carrying the flag for us this year at the biggest and best Ad:Tech show in New York. Susan Bratton, who has been the Conference Chair since 2002, told us this event is the largest one...

Echoes of the democratic deficit

I have been with iPerceptions for one week, and already I can see that there is a very refreshing ethos at work here. It's not just the fact that the entire staff has been so welcoming and genuinely affable to...