Ad:Tech New York - bigger and better

iPerceptions CEO Jerry Tarasofsky is carrying the flag for us this year at the biggest and best Ad:Tech show in New York. Susan Bratton, who has been the Conference Chair since 2002, told us this event is the largest one ever with over 1000 full conferees, 7,000 exhibit attendees 50 sessions and 200 speakers.

Yesterday Morning's keynote address, "On-Demand Marketing in the Age of Consumer Control," was given by Ted Leonsis, vice chairman, America Online, Inc. He pointed out that AOL's question early on was "what can you do online faster, better, cheaper than offline?" The Internet was "the wild west" and AOL had to -- and continues -- to focus on safety and security for its members. "If your customers can't trust you, they won't love you," Leonsis said.

He pointed out that rather than 500 channels of television, the Internet's intense personalization creates one global channel: "the channel of me." Through the social adoption of the Internet, AOL now delivers more and more to the consumer and charges less and less. Where it "took TV 50 years to reach 50 million homes, the Internet did it in 12 years." Now the Internet is a socially accepted medium driven by consumers getting content faster and cheaper, Leonsis said.

These consumers want their content "As they like it, when and where they want it." said Mr. Leonis and that's precisiely why iPerceptions is being asked to participate in more and more of these industry events. To succeed, companies such as AOL must be able to continuously capture the voice of their customers, listen to what they are saying and respond accordingly.

I invite you to join us Wednesday afternoon at 12:30 when industry thought leader Bryan Eisenberg, iPerceptions CEO Jarry Tarasofsky and senior executives from Jet Blue and AllRecipes.com will share their own thoughts how they have creatively used both behavioral and attitudinal website analytics to strengthen their most valuable asset - their customers.

Look forward to seeing at the session