iPerceptions : web analytics, attitudinal predictive customer feedback
Turn Up The Silence

Dec 20

Christmas Lunch with Mitch

Jonathan Levitt and I had the opportunity today to grab a fast lunch with our old friend and advisor Mitch Joel, social marketing guru to the stars. It was a regular "old boys" reunion with Andy Nulman of Airborne Entertainment...

Dec 14

Once again, Amazon is not afraid to listen

Its nice to see Amazon is not afraid to listen....good or bad. By providing a forum for customers to enter into dialog with one another, they not only show commitment to the voice of the customer, but a willingness to learn from it. Not surprising coming from Amazon.

Dec 08

Here's a heads up on a new study from iPerceptions/HSMAI

An impressive 44% of business travelers visiting hotel brand websites are "bookers" and actually make or change a reservation, according to a new joint study from HSMAI and iPerceptions that measured business travelers in the mid-scale hotel segment. Furthermore, 4...