Once again, Amazon is not afraid to listen

On a recent visit to amazon.com, I was pleased to see that once again, the online retailer is listening. They have now posted an online forum for customers and shoppers to enter into 'discussion' with each other. Amazon's Customer Vote program now offers a Customer Discussions area. There are currently over 1000 discussions taking place. Not at all of them reflect the Amazon brand in the most favorable light, but I dont think that really matters. Since the Thanksgiving day sell-outs on the site, plenty of people have quite a bit to say...and Amazon is providing the forum for them to do so. I for one have always been of the belief that I rather be aware of what people are saying about me, good or bad, then be ignorant. Discussions include everything from people talking about specific products, to people making offers to buy and sell sold out goods, to complaints, reviews, rants and more.

Its nice to see Amazon is not afraid to listen....good or bad. By providing a forum for customers to enter into dialog with one another, they not only show commitment to the voice of the customer, but a willingness to learn from it. Not surprising coming from Amazon.