Mind the Gap Analysis

At the end of the day capturing, and therefore having the data is important, but not nearly as important as the data analysis, even more important, the ability to create action as a result.

Waiting for the other shoe to drop

Online retailers have to understand that competition is a click away. Measuring and understanding the customer experience, knowing who your customers are and what they want from you along with what drives visitor satisfaction is all critical in order to stay one ‘step’ ahead.

2007 is the Year of the Pig

Although the Chinese calendar doesn’t mesh perfectly with ours, 2007 is the Year of the Pig. Interestingly, there is an extreme difference in the semiotic connotation of the pig from the North American culture to the Chinese. To us, “being...

The big Apple

I can’t help but be amazed at the equity of the Apple brand. There are not many companies out there that can (out of nowhere) preview a product, and turn an entire consumer category on its ass overnight. Granted, a lot of credit has to be given to the viral impact of todays marketing channels, but to have the entire world anticipating this new phone with the type of intensity were seeing over the iPhone – one has to wonder…is there anything they can’t do?

Web Analytics - It's more than just numbers

If there's to be more progress in the measurement of success of non-transactional Web sites, then the role of surveys and other visitor feedback devices must be strengthened as part of the overall mix. The success of a visit where there's no transaction involved needs to be defined almost on the visitor’s own terms. The only people who can tell you whether their visit was successful or not are the visitors themselves.