The big Apple

Ok…so the whole world is talking about the iPhone. It's in the news, it’s on the radio, there are thousands of Blogs, with tens of thousands of people posting millions of comments and reviews about this new and incredibly innovative looking device. At a glance, very cool little gadget (if you can call it that), and being a technology chaser myself (I’ve now watched the product demo at least a half dozen times), I have already started to think about how I’m going to justify buying this little baby. But around the office, its not the iPhone were talking about … its Apple.

I can’t help but be amazed at the equity of the Apple brand. There are not many companies out there that can (out of nowhere) preview a product, and turn an entire consumer category on its ass overnight. Granted, a lot of credit has to be given to the viral impact of todays marketing channels, but to have the entire world anticipating this new phone with the type of intensity were seeing over the iPhone – one has to wonder…is there anything they can’t do?

iPod, iTunes, iPhone – what’s next?