iPerceptions : web analytics, attitudinal predictive customer feedback
Turn Up The Silence

Feb 26

The Doors of Perception

I was shuttling between concourses at O'Hare Airport in Chicago with Duff Anderson, our Vice President of Research & Development. A man seated in front of us happened to be speaking about a Canadian airport he had flown through and...

Feb 16

Google mixes up their holidays

Of course you’ve noticed that Google changes up their logo on a regular basis. Being the only graphical element on the page, it keeps things fun and whimsical too. I suppose when you have a brand as strong as the Google brand, you can be creative with minimal risk. Or can you? Well…on Valentine’s Day, it seems someone at Google must have had their head in the clouds (maybe cloud nine)…don’t they know that no L is French for Christmas?

Feb 12

The Importance of Being Urban

In my last blog entry, I touched on the nascent phenomenon of grassroots online "citizen journalism." What that's all about is essentially capturing the zeitgeist--the spirit or movement that defines the age. Related to this is the idea of staying...

Feb 08

Board with web analytics?

That’s right – Board as in “it’s almost time to nominate new Board Members for the Web Analytics Association (WAA)”. This is your chance to step up to the plate and make your voice heard. We’d like to hear about...

Feb 01

Everyone's a Critic

The old saw was that everyone’s a critic. What this meant was that opinions were cheap, everyone had them, and everyone was willing to given vent to them at a moment’s notice. In the days before the dawn of time...