Beyond the Poll

I'd like to talk a little bit about polling. You know, one of the traditional lynchpins of market and political research. The word poll derives from an ancient Nordic word that translates to head. So polling, in its most primordial...

The Online Living Room

Google (yes, I know we write a lot about them in this space) has now begun to allow its users to personalize their home pages with panoramic tableaux that change with the time of day and the season. The overarching...

Websites not living up to visitor’s expectations

I expect companies to leverage technology in order to make their sites more appealing and current as a means of differentiation and branding....but...not at the cost of impacting the visitor experience. Remember, that these studies are judged by 'industry experts' and not actual visitors in the context of a real experience. While people want to the see the best use of the latest technology, and label that as innovation, it needs to be used as a means of enhancing the visitor experience in a way that empowers customers and visitors to accomplish their purpose on your site.

Warming up to Customer Satisfaction

I went with our team down to Toronto this week to present analyses to two automotive clients. As we were having lunch between the presentations, we obliquely got onto the topic of global warming, and it turned out that one...

A new Intuitive approach to web analytics

Web analytics consultant Avinash Kaushik announced today on his Occam's Razor blog that he's leaving his position as director of Web research & analytics at Intuit to strike out on his own as an independent consultant. His first gig is as an "analytics evangelist" for Google, working with Google's marketing team on internal analytics, and with the Google Analytics team to spread the analytics gospel to the masses.

Art formerly known as prints

On a recent visit to the easyshare gallery; I was impressed once again with Kodak’s way of remaining relevant in an industry that has changed so drastically over the past few years. This was a company that not only dominated, but practically monopolized the film industry for so many years, and somehow through pure perseverance and innovation has managed to avoid extinction and remain a brand we still associate and trust with our precious ‘memories’…even after their core product has become a thing of the past.