iPerceptions : web analytics, attitudinal predictive customer feedback
Turn Up The Silence
Mar 07

A new Intuitive approach to web analytics

Web analytics consultant Avinash Kaushik announced today on his Occam's Razor blog that he's leaving his position as director of Web research & analytics at Intuit to strike out on his own as an independent consultant. His first gig is as an "analytics evangelist" for Google, working with Google's marketing team on internal analytics, and with the Google Analytics team to spread the analytics gospel to the masses.

Is this another sign of Web analytics going mainstream?

Will we see a shift from pure hardcore web metrics to a more blended perspective of both behavioural and attitudinal analytics?

Avinash is a friend of mine and iPerceptions - and we wish him the best of luck in his new endeavours.

Jonathan Levitt
March 07, 2007
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Comments

Yep, i t was only a matter of time for Avinash to make the big jump to consulting. He is one of the best men in the field, and definitely an advocate of attitudinal analysis. The Year of The Big Integration is coming!

Jacques Warren
March 07, 2007