The Best Policy

"So, we've really been having some great weather lately, huh?" Whether it's in a crowded elevator, a lunchroom, or a corporate boardroom, we've all heard phrases such as these uttered to break an awkward silence. There's something about us that...

People in a world of numbers and words

Only through a perceptual framework can numbers transform to decision support and efficiently guide business strategy. This is where the intrinsic symbiosis of words and numbers comes in: concepts provide the logical background of any statistical analysis.

Advertising is changing; there is no doubt about it

The entire principle behind what we are doing at iPerceptions is about continuously listening to real customers in the context of real experiences. We are re-defining market research…we are democratizing the voice of the customer. The very same technology which allows consumers to pick and choose the content they want, when they want it, and how they want to view it – can allow for an interactive conversation between brand and consumer.

The Fountain of Youth

Oh the glamour of youth! Oh the fire of it, more dazzling than the flames of the burning ship, throwing a magic light on the wide earth, leaping audaciously to the sky, presently to be quenched by time, more cruel,...

The Positive Reviews Just Keep On Coming

In case you missed it, Duff Anderson, iPerceptions VP Research & Development had an audience of over 250 people glued to their seats during his recent AMA webinar titled "The Holy Grail of Web Analytics: Using Customer Feedback to Increase...

Phil Hood / Alex Lowy : A Fairy Tale - When Stealing Is The Business Model

With consumer tools for creating media and distributing it freely proliferating the walls of the media industry continue to tumble. Movie and TV studios are right to fear the impact of Google on their business and the prospects that customer-created content will disintermediate their advertising (at least to a degree).

Avinash Kaushik: The Importance of Customer Feedback

A great way to get into your customer’s heads is to ask them and go from there.

E-pidemic

Let's say you're bored at work. It's a slow day, perhaps the weather is not so good. Maybe the office has emptied out for a conference or a trade show, and you're all by your lonesome in your cubicle, with...