Web Analytics: The Syncretic Approach

I find that too often as vendors we puff our chest out and we single-mindedly trumpet the value of our own tool/solution, our own stream of customer insight, to the detriment of all the other valid streams out there. We forget all too easily that our software, our ASP solution, or our methodology is but one of many valid approaches for gaging the minds of visitors.

Optimost - Optimization Summit

Leveraging multivariable testing allows marketers to quickly understand which website content strategies are most conducive to driving ROI. Additionally, a more holistic picture emerges when these insights are combined with the real voice of the customer. Capturing and listening to real online visitors adds continuous context and feedback to any site changes being made, and it helps to significantly speed up the optimization schedule.

No second chance to make a first impression

When I look at survey results, visitors’ site experience has a huge effect on perceptions of the store/brand and on visitors’ propensity to take the next steps

Thoughts on shop.org

This industry, still skyrocketing with a growth rate of over 20%, has grown up around us…has grown with us. The Shop.org Annual Summit brings us together to relate learnings, to discuss trends, and, most of all, to share the intimate knowledge that has brought us so far in such a short time and will lead us into a very bright future.

Born and Bred on the Web

It's easy to be cozened by the false positive that just because something changes online, it will necessarily change offline. But we're all to some degree affected by the habits, cultural baggage, and business best practices that have existed for long periods in the real world and have been ported over to the online space

Closing Time

A couple of weeks ago I had big Saturday plans: going to a big box store to purchase some much needed household items. I wasn’t sure what time the store was open until on the weekend, and since I didn’t...

The CFL outdoing the NFL when it comes to online video

Democratizing its video distribution at a time when the NFL is tightening its grip shows that the braintrust at the CFL is composed of forward-thinkers.

The Sticky Visit

Websites are getting stickier and stickier. The future branding implications are clear: with multiple video streams having prominence on websites, multi-pronged ad campaigns can be housed in one page. The sticky visit might one day render the deep visit irrelevant.