Optimost - Optimization Summit

iPerceptions is excited to announce that we will be an exhibiting sponsor at The Optimization Summit, presented by Optimost, coming up on October 3rd in San Francisco. We're very enthusiastic about this opportunity to partner with Optimost, as the Summit promises to be tremendously insightful and features a lineup of dynamic speakers, including Anne Holland, President and Publisher of Marketing Sherpa, who will be delivering the keynote address. Leveraging multivariable testing allows marketers to quickly understand which website content strategies are most conducive to driving ROI. Additionally, a more holistic picture emerges when these insights are combined with the real voice of the customer. Capturing and listening to real online visitors adds continuous context and feedback to any site changes being made, and it helps to significantly speed up the optimization schedule.

Through a series of presentations, panels, and discussions, the Summit will enable participants to develop a clear understanding of multivariable optimization processes, with the goal of converting more web visitors into customers and maximizing the ROI of their online marketing initiatives. Participants will also hear various optimization success stories and will be presented with a blueprint for making optimization a part of their DNA.

Most importantly, the Summit will provide participants with a chance to meet and network with other marketers, website managers, and product managers, as well as some of the leading minds in the field.

It all points to a great session, and we're thrilled to be a part of it. For more information, please visit http://www.optimizationsummit.com.