Shopping for an e-bargain

Until free US-to-Canada shipping becomes adopted by the big e-tailers, Canadians hoping for a huge savings on the .com side might be more than a little bit disappointed.

The Reality of it All

In much the same way as television viewers crave content that reflects them in some way, web site visitors demand content that is relevant to them. Think of the popularity of user-generated content sites such as Facebook, MySpace, Youtube, etc. Web analytics can help companies determine what is truly valuable about a users online experience, and then maximize on these elements.

Reflections on one year

So best wishes for the future to everyone who has a stake in this frenetic but beautiful digital space. And don't worry if the skeptics raise the specter of another bubble. The parameters are different this time. The web is indispensable to us all.

What's in your widget?

In the era of the metricized internet, the need to quantify a widget's reach and impact is real and immediate. Get the voice of the widget user on the table from the outset. There's no need to wait.

It's all about the customer

Listening to the voice of the customer, whether online or in an offline setting, is vital to the success of any organization.

Sometimes, Turtles Just Ain’t Enough

iPerceptions and the iPSI facilitates a new kind of direct relationship between the customer and the marketing department that has never really existed. We allow the voice of the customer to be heard all the way up the ranks, allowing for the customer to hold the power and be a real catalyst for change.

How much are you willing to pay?

In essentially conducting a series of one-on-one auctions with its users, Radiohead is handing over the reigns of valuation to its listeners and acknowledging, a posteriori, that the web has changed things. Will the album be any good? Nobody's really sure, but the process, anticipation, and goodwill surrounding the launch is a boon for an industry that's had its share of black eyes.

Let there be light

Last Friday, iPerceptions held its first Advisory Council meeting in Montreal with our management team, and newly formed advisory council comprised of such notables as Avinash Kaushik, Bryan Eisenberg, Mitch Joel, Alex Lowy, Nick Coutts and Dr. Antonio Ciampi.