Happy Holidays from iPerceptions

Happy Holidays from iPerceptions

The Reporting Virtuoso

I've been reading Gary Angel's recent postings about the foibles of analysis and report writing. I wanted to share my thoughts, based on my experiences with deliverables. I'm not going to stand up on Mount Olympus and lecture about report...

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Binaries and borders

Pull the data for cart abandonment, slice by frequency of visit, referrer, product line—then, power down your machine and head home. The survey research analyst is the one who has to wade through the tricky morass of visitor frustration, of dashed hopes, and of foregone needs, and then put distance between themselves and the stream of commentary in order to provide objective insight.