What does this picture mean?

I found this to be a tremendously startling and powerful juxtaposition. At last week's World Economic Forum in Davos, world leaders floated in and out of the YouTube room, answering video-clip questions posed by non-attendees. Here is Hamid Karzai,...

How would you define Web 2.0?

Web 2.0 is the next generation of the internet. It’s a movement away from the web being a one way dialog of brand to consumer (through the use of a ‘website’). It is the evolution towards a medium whereby consumers can ‘share’ and ‘publish’ content, and build brands within the context of dialog with one another through a variety of online applications (such as social-networking sites, wikis, blogs, and folksonomies).

Here's to passion

I ran across this great piece on Seth Godin's blog the other day. He was riffing on the difference between the workaholic, who is religiously devoted to his attendance record and his punctuality, and the passionate worker, for whom the...

Coca-Cola, Ford and AT&T are back again

According to a recent article in Adweek, American Idol sponsors (Coke, Ford and AT&T) are back again to spend big bucks on what has become America’s most watched television show….and its going to cost them big time (is this a double entendre?).

Crazy Cruise Reminds Marketers to Pay Attention to the Web

Web-weary marketers beware – brands are no longer built or dismantled over decades. Things can change in an instant, and marketers need to be aware of the power of the online market.

Strong Canadian dollar means lower satisfaction with Canadian car sites

Customer satisfaction plummeted dramatically during the week that the loonie hit its peak against the US dollar.