Engagement Redux

Microsoft is trying to convince the brands that people really do remember the ads they were exposed to four weeks ago at two in the morning., and they are couching it all in terms of engagement—a word that seems to sell well nowadays and one that really no one could be offended by.

Reflections on the Online Marketing Summit

The OMS allows fellow marketers to impart the learnings they have gathered working day in and day out to optimize their online efforts. On top of this, experts from a variety of online disciplines volunteer their time in the form of teaching sessions that include brief presentations and lengthy Q and A sessions. More often than not, the most salient bits of knowledge were delivered during these question and answer periods.

The customer is always right

I’m not sure what amazed me more – his ability to contextualize this learning the way he had, or the fact that at the age of three years old, my child was learning about customer satisfaction. I sought out the clip he referenced. I think in an anecdotal way, it speaks to the fact that companies are in big trouble…our youth are empowered! Clearly, a moment of pride. Naturally, I got my ten dollars back.

On Engagement

Engagement is emotion, advocacy, loyalty, fraternity, connectedness, pride. It is too amorphous and too intangible a concept to be reduced to an equation-driven index.

Giving your website teeth

You've heard iPerceptions preach about giving websites teeth and setting them up as vehicles of accountability where user/customers can leverage the power of the iPSI to perform their own personal brand audits. But some major companies still refuse to set their websites up as vehicles of accountability.

iPerceptions Sponsors Web Analytics Association and eMetrics Breakfast Series

We're excited to announce that we're sponsoring a series of breakfast events organized by the Web Analytics Association and eMetrics. The first breakfast already took place this morning in Toronto, Ontario and went very well. The events feature three presentations....