4Q: A free and simple survey solution. An Avinash Kaushik and iPerceptions Collaboration

Today marks a watershed moment in the history of iPerceptions. I’m extremely excited to announce to you that we’ve partnered with web analytics expert Avinash Kaushik to roll-out the 4Q online survey application. 4Q is a powerful and completely free survey solution that promises to redefine and reinvigorate web analytics.

4Q marries Avinash’s 3 greatest survey questions with iPerceptions’ proven, best-of-breed approach to capturing the voices of real online customers. In deploying 4Q, we are putting forward an open and transparent standard for measuring the human voices behind the searches, clicks, and conversions. We are capturing intent, task completion, and customer satisfaction, and we are providing full visibility into the collected data with an intuitive and responsive set of online reporting tools.

To reinforce just how easily and quickly site owners can start using 4Q to tune into customer insights, we will be streaming an instructional video on YouTube, where Avinash will setup 4Q and demonstrate just how easy it is to use. Additionally, you can see the video below (Avinash has a 25 minute extended version on Occam's Razor)

The world is ready for 4Q. Web 2.0 technologies have irrevocably changed the internet; users have grabbed the spotlight and they will never relinquish it. Along with Avinash, we’ve taken this leap of faith because we believe in the fundamental power of surveys and in the intrinsic right of all site owners to have an open dialog with their customers.

We also believe that, in developing a free solution, we are riding the wave of a paradigm shift in the way online services are being delivered. As Chris Anderson of Wired Magazine has written, the “generation raised on the free Web is coming of age.” Through the services delivered by Google, Wikipedia, and others, we have all become acclimated to this new delivery model. Years ago, it was famously stated that information wants to be free. We are proud to say that this dream is finally being realized for this iteration of voice of customer analytics.

Over to you now, get to know satisfaction.