4Q: Making Early Waves

4Q has hit the web like a bombshell. Driven by the momentum of several blog posts, a widely picked up PR, a feature article on GigaOM, and, of course, Avinash's wonderful YouTube video (complete with his super sexy vocal impression of Barry White!), the buzz surrounding 4Q has spread quickly. Site owners from all quarters--big sites, small sites, e-commerce sites, sites about dogs and ballet--have responded enthusiastically to this free and simple way to tap into the voices of their customers.

The adoption rate has been encouraging to us all, and it stands as clear and compelling evidence that 4Q has struck a nerve chord in the web community. We eagerly look forward to the day when qualitative analysis ranks equally alongside its older brother, quantitative analysis.

There is certainly a viral element at work here, and we intend to feed this fire. We've created a 4Q fan page on Facebook. The launch of 4Q made it onto the radar screen at digg.com, StumbleUpon, and other social news aggregators. This is great news. We want to maximize the Web 2.0 exposure and foster a sense of community and collaboration between 4Q users. This is very much an extensible project; it will grow and morph as feedback from real users pours in.

The data is pouring in. We want to be as open and transparent with our reporting as possible. This is a faith-based, goodwill initiative, and we are not hoarding the data in order to pitch our consultancy services. Rather, we're helping companies become more customer-centric by letting them benchmark their results against customer satisfaction and task completion data for the entire web. If things continue at this pace, soon we'll truly have a web-wide standard for measuring site success!

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