4Q: Satisfaction and Task Completion Results

4Q has been in field for just about three weeks now. As we've detailed in prior posts, the response has been absolutely tremendous so far. We're ready now to make our first release of the aggregate results for all active 4Q studies. 4Q users now have a web-wide benchmark against which they can compare their own sites' results.

From the data we've captured, it looks like task completion is strong web-wide, but the customer experience has room for improvement. While shepherding visitors to the completion of their tasks is important, doing so in a manner that leaves them satisfied and fulfilled is what sets the best sites apart from the pack.

We're going to cross-post these results in the 4Q community forum. We want to open up the floor to 4Q practitioners and allow them to share their success stories. Let's get the conversation going!