I don't have any friends like that...

I find this video especially compelling in light of the release of Morgan Stanley’s Internet Trends report. The authors point to the fact that 16% of the worldwide share of time spent online is now allotted to social connections....

What is the purpose of your visit today?

We all know how crucial it is to understand the primary reasons why people are coming to your website. It has been argued that a firm understanding of 'Purpose of Visit' and 'Task Completion' are the fundamental building blocks to a succesful web analytics strategy. It is for this very reason that we have put 4Q into the market, as a way to deliver the voice of the customer to website owners and operators of all shapes and sizes. We also know that all websites, and more importantly all website visitors have different reasons for existing online.

InfoPresse360 Web Analytics Day

Just this past Wednesday, the InfoPresse360 Web Analytics Day was held in downtown Montreal. The conference brought together some 350 marketers for a day of networking and learning about how to make web analytics a continuous improvement process within their...

Power Panel Continues to Drive iPerceptions Forward

The advisers applauded all the hard work we did to give birth to 4Q and bring it to market as a faith-based, free service, which emphasizes community and shared knowledge. But, in sticking with the childbirth metaphor, they emphasized that 4Q is still just a newborn and that we have a lot of work ahead of us to ensure that she grows and matures into something truly remarkable.

Layered invitation now available for 4Q users!

We’re very happy to announce a new, advanced installation option for 4Q users. Forum participants have been asking for a layered invitation that works with all major browsers, and we are finally ready to unveil it. Previously, the 4Q invitation...

iPerceptions to sponsor Forrester's Marketing Forum 2008

If you happen to be in the Los Angeles area next week, join iPerceptions from April 8-9 for Forrester's Marketing Forum 2008, where industry executives and Forrester analysts will provide insights on how marketers can get the most out of emerging marketing practices. Topics covered include: Segmentation strategies, Brand experiences, Personas, Social technologies, Word-of-mouth marketing and more. More than 500 marketing professionals in Customer Experience, Direct Marketing, Market Research, Product Management, Interactive Marketing, and Marketing Leadership roles will be in attendance.