InfoPresse360 Web Analytics Day
Just this past Wednesday, the InfoPresse360 Web Analytics Day was held in downtown Montreal. The conference brought together some 350 marketers for a day of networking and learning about how to make web analytics a continuous improvement process within their companies.
Jacques Warren and Stephane Hamel delivered talks in the morning, and Avinash Kaushik delivered the afternoon keynote on the next generation of web analytics.
Before his speech, Avinash sat down with a reporter for InfoPresse and answered some questions about the challenges endemic to web analytics and online marketing optimization.
Here are the video clips of that interview, courtesy of InfoPresse.
Why are marketers often scared of web analytics?
What role can web analytics play within a company?
What is the one error that companies make most frequently?
You say that you should spend 90% of your budget on people and 10% on tools and technology. Can you elaborate?
