What is the purpose of your visit today?
We all know how crucial it is to understand the primary reasons why people are coming to your website. It has been argued that a firm understanding of 'Purpose of Visit' and 'Task Completion' are the fundamental building blocks to a succesful web analytics strategy. It is for this very reason that we have put 4Q into the market, as a way to deliver the voice of the customer to website owners and operators of all shapes and sizes.
We also know that all websites, and more importantly all website visitors have different reasons for existing online.
We'd like to expand our Purpose of Visit options on the 4Q survey (survey question 2: "Which of the following best describes the primary purpose of your visit?"). At the moment, the options are:
Buy
Check for product updates
Check friend updates
Check messages
Check my account
Check news
Check order status
Check profile
Check promotions
Compare prices
Compare products
Create an account
Download materials
Download software
Find contact information
Find store locations
Learn about products
Listen to music
Look at pictures
Obtain company information
Post blog comment
Read
Research
Search for friends
Seek technical support
Subscribe to RSS
Update account information
Update profile
View profile(s)
View/share widget(s)
Watch videos
We've already received some great suggestions on our forum and in e-mails we've received from the user base. We'd like to pull these together into a master thread on our forum and include the new choices as part of the next wave of survey upgrades. The thread can be found here (if you're not already a forum member, you'll need to join first in order to be able to post):
Please jump in and reply with your suggestions. We'd just ask that you keep in mind that we're always trying to strike a delicate balance between choices that are relevant to your website and choices that are common enough that they can be rolled up and aggregated for industry-level reporting.
