How transparent can you be?

We want to encourage prospects to look at the competition. We want to be forthcoming, honest, and sincere, and we want to win the business on the merits of our solution, service and value.

Findings on Conversion Attribution

It’s going to be a short, hopefully informative post today. First, some background. US online ad spending increased to $21.2 billion last year; but within the ontology of online advertising, paid search is faring best. Indeed, many are projecting that...

4Q at eMetrics San Francisco

With 4Q turning 2 months old this week, iPerceptions celebrated the milestone by spreading the good word about our remarkable, free solution at the annual eMetrics Marketing Optimization Summit in San Francisco. We presented some of the key learnings, gleaned...