iPerceptions Demonstrates Continued Thought Leadership in the Hospitality Sector
Over the past year, iPerceptions has been demonstrating its thought leadership in the hospitality sector through a series of articles published on HotelExecutive.com. The pieces have all been focused on empowering interactive marketers in the hospitality space with the necessary tools to optimize their websites and gain those crucial lifts in satisfaction, conversion, and loyalty.
The full-text articles are available here. Registration is required to view the articles. The following pieces have been published thus far:
The Wired Hotel: Pleasing Your Higher Frequency Website Visitors
Synopsis: Discusses the importance of designing the website so that it looks and feels like a second home for the most committed and frequent visitors.
The Wired Hotel: Catering to the Casual Visitor
Synopsis: A follow-up to the piece above, now looking at how a site can be setup to be as intuitive as possible for first-time, infrequent, or seasonal visitors.
The Wired Hotel: Making Booking Painless
Synopsis: Outlines some of the most effective strategies for making the online reservation process as smooth and streamlined as possible, in an effort to discourage abandonment. Also outlines visitors' suggestions to that end.
The Wired Hotel: Hassle-Free Hotel Locators
Synopsis: Help! I'm stuck in downtown (insert city here) and I need to book a hotel room. This article covers the importance of making hotel locator tools as responsive as possible for those scrambling to find a place to stay at the last minute.
Also, keep an eye out for the following upcoming articles.
July 2008 - The Wired Hotel: The Price is Right
Synopsis: This article will examine the importance of assuring the visitor that the price he or she sees on a hotel site is the best one available in an era of ultra-competitive online travel agencies.
September 2008 - The Wired Hotel: Business or Pleasure?
Synopsis: Understanding the attitudinal distinctions between business travelers and leisure travelers is of paramount importance. This article will trace which parts of the site are most important for the former and which are most important for the latter.
