Comments from Industry Leader Confirm Trends in iPerceptions' Travel Data

Richard Anderson, CEO of Delta Air Lines, spoke with the Financial Times online about the effect of persistently high fuel prices on capacity and profitability in the airline industry. As of this writing, crude oil for October delivery has risen...

Visitor Intent – What’s your guess?

Understanding visitor intent is critical to establishing site goals.

Where are web analytics searches coming from?

Google’s Insights for Search is a really neat tool for understanding the regional interest of search terms trended over time. In the last week, bloggers have been playing around with the tool to get a reading of the popularity distribution...