eMetrics Industry Insights Day Report

eMetrics just put out a summary and analysis of the presentations delivered at the Industry Insights Day portion of the 2008 eMetrics Marketing Optimization Summit in San Francisco.

In a series of compelling presentations, the cast of presenters covered the state of the industry and posed important questions about where it is headed.

The comprehensive report includes coverage of:

- iPerceptions' unveiling of the first wave of golden nuggets from 4Q
- Stephane Hamel on the importance of WASPs
- Jupiter Research's John Lovett on the future of the web analytics industry
- Exact Target's Ryan Warren on e-mail marketing metrics
- Yahoo's Bob Page on optimally dealing with galaxies of user data
- Factor TG's Margaret Coles on marketing mix methods
- Hitwise's Heather Dougherty on shifts in internet usage
- Jim Humphrys on the results of the WAA's web analyst survey
- "Mind-reader" Joseph Carrabis' utterly remarkably Q&A session

You can download the Insights Day report by clicking here.