The Weird Visitors

Why aren’t my visitors clicking on this link? Why aren’t they following these steps in my conversion funnel? Why is this landing page failing to engender the numbers of leads I expected? We’ve all posed these questions to ourselves thousands...

Love is in the air at the Emetrics Marketing Optimization Summit

One thing for sure, the conference is changing, as is the industry, the medium, and the overall sentiment of what tools Marketers need in order to truly optimize their online channel. Three years ago, this conference was extremely ‘click-stream’ centric. Today, it’s a mixed bag of solutions that are all entirely focused on one overall objective…improving the customer experience.

Come See Us At eMetrics Washington

iPerceptions will be out in full force next Tuesday and Wednesday for the annual eMetrics Marketing Optimization Summit in Washington, DC. The theme of this year's show appears to be centered around how best to optimize online marketing efforts in...

The Cloud and Clean Air

The bleak financial climate has tempered everybody’s optimism about the years to come a little bit, but I still think it’s worthwhile to take a peak into the future. The discourse surrounding cloud computing and virtualization has been far too...

Web wide task completion. Where do you stack up?

The challenges facing multi-channel and online retailers will only be exacerbated by low task completion.