Love is in the air at the Emetrics Marketing Optimization Summit

As we head into day three of the Emetrics Marketing Optimization Summit in Washington DC, I find myself up late, unable to sleep (nothing new there), and reflecting on the past few days. One thing for sure, the conference is changing, as is the industry, the medium, and the overall sentiment of what tools Marketers need in order to truly optimize their online channel. Three years ago, this conference was extremely ‘click-stream’ centric. Today, it’s a mixed bag of solutions that are all entirely focused on one overall objective…improving the customer experience. In Jim Sterne’s keynote to kick off the conference, he focused almost entirely on the importance of the customer experience – no argument here obviously. Its nice to see that our gospel over the years wasn’t all for not.
On the theme of being evangelical, I’ve met several handfuls of people who are using 4Q and wanting to share their stories. One in particular that has created some buzz, is coming from Comcast Business Services. See Bryan Eisenberg’s post on Grok.
Have a story of your own to share with us? We’d love to hear it.