Wine and Geez!

I don't normally do this (call out a particular brand), but as hard as I tried, I could not let this case of having absolutely no clue go.

I recently needed to buy a customer a gift. I decided to send a basket of wine and cheese. Simple, easy and as far as I am concerned, the perfect way to say 'thank you'...

I don't want to get into a whole diatribe on the importance of understanding visitor intent on your website, but as most of you know, I firmly believe that any site putting its own objectives before the intent (purpose of visit) of actual visitors is going to die a slow (maybe) and painful death (certainly).

This blog post speaks for itself. This is the screen I was greeted with when I arrived at wine.com. Try it for yourself. There is no way to bypass this window. Two takeaways here for me: 1) Imagine how skewed the data collected by wine.com must be, and 2) do you really think that everyone on your website is there to ship something?

The other thing that speaks for itself, is the content of the 4Q Survey homepage. I suggest the good folks at wine.com check it out:

Your visitors can be your best friends or your worst enemies. By listening directly to them, you can understand what works, what doesn’t and what it takes to give them the best possible website experience.

To do this right, you need to ask the four most important survey questions:

* What are my visitors at my website to do? (HELLOOOOOO)
* Are they completing what they set out to do?
* If not, why not?
* How satisfied are my visitors?

Geez!

Disclaimer: The opinions expressed in this post are solely those of the author and not those of iPerceptions' or its related companies. I also want to point out that prior to posting this blog, I tried to contact wine.com on twitter - but to no avail.

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