American Customer Satisfaction Index (ACSI) and American Finance

Maybe this is piling on; maybe it’s in poor taste given the world we live in. I don’t know. But I will present you with these two graphs and let you draw your own conclusions. The first is the American Customer Satisfaction Index (ACSI) trend line for 4 titans of American finance; the second is their stock performance in the year to date (this blog was written a little while ago - at the time, i decided not to post it, but now I have changed my mind). Note how rock solid and stable the customer satisfaction scores were for these four companies since 2004.

Let this be a lesson to those who pontificate about how customer satisfaction can predict the future, for the market can play very cruel tricks, even on the soundest of companies.