4Q Advanced User Segmentation - Visit Frequency Scales

Important note: There are two types of response scales for the visit frequency question: absolute and intensity (see below). The absolute scale is more of a ratio-type measurement, while the intensity scale is a bit broader in latitude. If you are going to add the visit frequency question to your 4Q survey, please take a few minutes to consider which scale is best suited to your purposes, and if you decide to switch scales while your survey is in field, consider the fact that you might be sacrificing a continuous trend line, as it might prove difficult to map the new response categories back onto your older ones.

ABSOLUTE SCALE:

INTENSITY SCALE: