Free Webinar Will Showcase New 4Q Data

We’re happy to announce that we have teamed up with the Online Marketing Connect Institute to deliver an upcoming webinar to help marketers increase the effectiveness and efficiency of their online properties in these tumultuous economic times, using a disciplined commitment to the user experience and powerful free tools like 4Q. The webinar, entitled “A to Zs of Traffic to Conversion: How to Drive Your Target Audience to Your Website and Make Sure They’re Happy Once They Get There,” will highlight the most common user experience pitfalls as determined by data from visitors to thousands of sites running 4Q worldwide – and offers easy fixes that will increase conversions and sales. In today’s recessionary climate, businesses on the hunt for more revenue from their e-commerce channel can’t afford to pass up these critical insights on their customers.

The webinar is hosted by Online Marketing Institute CEO Aaron Kahlow and will feature a presentation by me, as well as one by Ben Hanna, vice president for marketing for Business.com. Together, we’ll discuss how to:

• Attract target audiences through search marketing on general search engines and vertical search sites
• Optimize landing page conversion to improve ROI
• Align search marketing and site experience to deliver a seamless, more satisfying user experience
• Build a solid analytics strategy focused on task completion, not the white noise of traffic-driven data
• Deploy specific tools at no cost to gain actionable insights

The free webinar takes place on Wednesday, March 4 at 2:00 pm EST, and registration is now open here.

To start fixing your own user experiences pitfalls to boost your site’s efficiency, sign up for 4Q right here.