Measuring beyond the click with John Marshall

John Marshall is the CTO / Founder of Market Motive. He is formerly the CEO and Founder of web-analytics-success story ClickTracks Analytics, John is Market Motive's visionary for curriculum, teaching and technical strategy. A Netscape alumnus responsible for several other successful software companies, John Marshall brings 20 years of experience in the software industry to Market Motive. John now regularly speaks on the topic of web analytics, conversion techniques and marketing.

A little bit about Market Motive:

The team at Market Motive teaches internet marketing, from the basics to the bleeding edge, through online video, weekly webinars, conference calls and anytime-Q&A with the top minds in Internet marketing:

* Bryan Eisenberg on conversion optimization
* Greg Jarboe on online publicity
* Dr. Alan Rimm-Kaufman on paid search / PPC
* Matt Bailey on social media, site usability & architecture
* Avinash Kaushik & John Marshall on web analytics
* Todd Malicoat on SEO
* Jessica Bowman on SEO processes (associate instructor)
* Mary Huffman and Mark Evans on PPC (associate instructors)

In this video with Ralph Wilson of Web Marketing Today, John explains three approaches to find out what a site visitor does after clicking to your site -- information that Google Analytics can't tell you. John was interviewed at PubCon in Las Vegas in November 2008.

John: Thanks for the shout out!