Task Completion: Start Here

iPerceptions’ voice of customer solutions begin with a fundamental understanding of visitor intent. To date, conversion has been the most ubiquitous web analytics metric, but it has distorted the analytics picture by assuming that all visitors are onsite to fulfill transactional tasks. This is simply not the case, as a recent analysis showed that over 80% of visitors log onto websites to fulfill non-transactional tasks.

On Google, the newspapers, and measurability

(cross-posted at the 4Q Survey Community Blog) There's been a lot of chatter in the past week or so about Google and the newspapers. A sampling of the chatter from three excellent writers: From Nicholas Carr: "Google's overriding interest is...

4Q Survey Call for Videos

Got a video camera and some 4Q Survey success stories to share? We want to hear from you (see you). Take 30 seconds and send us your mug! Don't be shy...clearly you can see from the below that to err is human.

Follow our Daily Updates on Web-wide Task Completion and Satisfaction Scores

We're reporting our daily results in a couple of places - first, our 4Q community at http://community.4Qsurvey.com, and secondly, on twitter - just follow @4Qsurvey.