Not selling online? Measure task completion anyway

If you are a retailer who doesn't sell online, you might be asking yourself: "Why should I measure task completion? Isn't satisfaction enough?" Because there is no cut-and-dry "conversion" activity on the website, it's assumed that only softer metrics like...

Customer Surveys to Dramatically Boost Conversion

As much as online retailers focus on driving visitors to the shopping cart, the reality is the majority of consumers don’t visit websites with the clear objective of making a purchase. Study after study done on real survey data has shown that over 80% of visitors to retail and e-commerce websites are not onsite to buy. Instead, they’re onsite to browse, learn, research, comparison shop, check prices, or complete a plethora of other tasks.

Marketing Sherpa documents how Gem Affair used free 4Q survey to lift conversion

Head on over to Marketing Sherpa to read a wonderful case study about Gem Affair's experience with the free 4Q survey. Gem Affair used the insights generated from the free 4Q survey to expand services, improve the website, and increase...