Website task completion: a linguistic approach?

In recent posts, we've touched on 5 reasons why task completion is the ultimate survey question, as well as discussing the visitor segments for whom task completion is the most potent predictor of visitor loyalty. But these posts were both...

Finding the Most Accurate Measure of Website Success

For the past decade online marketers have focused on a single metric, almost to the exclusion of all others: conversion. They've implemented costly Web analytics systems, spent hours optimizing the "conversion funnel" to get more people to the shopping cart, and, above all, have focused on getting as many people to complete a purchase as possible. But conversion rates among leading retailers still hover around 2 to 3 percent.

When is task completion the ultimate online survey metric?

(Originally posted at community.4qsurvey.com) This post is a mini-addendum to last week's 5 reasons post. Online survey users often ask us to identify when task completion is the most appropriate measure of success for their diverse visitor segments. Is it...

Shopping Cart Crimes

As it turns out, online and offline shopping cart abandonment occurs for pretty much the same reasons- long checkout processes, unclear prices, and insufficient information. The average attention span of an Internet user is about 8 seconds. This makes my 5-year-old son more focused and thus more likely to buy than the average person… bad news for my credit card!

Five reasons why you need to be measuring visitor task completion

Cross-posted on the 4Q Survey Community Every single iPerceptions online survey captures visitor task completion. You might wonder why we’re so married to this metric that we feature it in every piece of research we do. Here are five reasons...

Online, Offline, or Non-line Shopping?

Marketers must look beyond that bottom line and dig into the real reasons why someone visited their website in the first place. If most websites convert at 3%-5%, then what about the remaining 95% who aren’t buying? Who are they, why were they there, and what were they trying to do? This is where intent and task completion can provide real insight.

Links emerge between task completion and online advertising effectiveness

Cross-posted at the 4Q website survey blog. In the wake of the depressing ad revenue figures put out last week by the IAB, here's some cheerful news for sellers of online advertising. Visitors who complete their onsite tasks tend to...

Duration of hotel stays declining in the face of recession

An analysis of data for hotel websites running either the free 4Q website survey or the webValidator Continuous Listening solution revealed that hotel stay durations continue to decline in the face of a persistent consumer recession. Specifically, the total number...