Better Shipping, Better Shopping

In our recent blog post about shopping cart crimes, we touched on the issue of shopping cart abandonment as a main problem for e-commerce websites. In hopes of rectifying this matter, online retailers are shifting their focus to the checkout...

Task Completion and Consumer Confidence

In many of our previous pieces, we touched on the power of task completion as both a predictive metric and the ultimate source of business intelligence in today’s challenging web environment. But is there also a case for task completion...