Astute is now Emplifi

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See How These Retail Chatbots are Evolving E-Commerce CX

Retailers are discovering virtual assistants provide value by engaging new customers across channels.

consumer searches where to buy products

Helping Your Customers Find Where to Buy is Easier Than You Think

Loyal customers want to find out where they can buy your products. Are you pointing them in the right direction?

chatbot conversation graphic

Can Chatbot Escalation Be a Two-Way Street?

How do you feel about human agents working back and forth with customer service bots?

example of better cx car buying journey on tablet

Kick Your Auto CX Into High Gear With These 10 Questions

Auto OEMs and dealers have historically focused more on the sale of the car than the customer experience.

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CRM Quality Assurance: 4 Steps to Cleaner Data Using Artificial Intelligence

There's a better way to ensure 100% of your cases are accurately coded. Clean up your data using automation.

antique cash register

From Piggly Wiggly to Chatbots in 100 Years

Chatbots are quickly becoming the new normal. How has self-service has evolved over the past century?

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4 Customer Service Problems AI Solves to Reduce Costs & Improve CX

AI in customer service been steadily increasing over the years, but what about its impact on live support agents?

example of a customer service chatbot on a smartphone

Is There a Place for Chatbots in Your Organization?

Chatbots are becoming a viable option within enterprise support settings and for digital customer care.

Live Chat Software for Customer Service: 5 Red Flags to Watch For

To ensure the best live chat app experience for customers, avoid these red flags in your live chat software.

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Millennial Pet Parents Demand Better Experiences as Industry Grows

Millennial consumers are demanding more transparency, responsiveness, and convenience than ever before.

2018 customer experience priorities report

Second Half Update: How Are Your CX Priorities Holding Up?

It never hurts re-assess your needs, goals, and progress thus far and strategically consider your next steps.

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Big Data on Display: 3 Tips for Retail Brands

Every leading company is collecting as much information as they can to create better experiences.

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3 Steps to Make Any Brand Crisis Situation Much, Much Worse

Most brands will experience some kind of PR or social crisis. In fact, your team may need to survive several of them.

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5 Ways to Minimize Agent Turnover in Your Contact Center

Dealing with upset customers every day is no picnic. Here's how to improve agent engagement and reduce turnover.

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Beyond the Buzzword: Opti-Channel Engagement

Although "opti-channel" sounds like it's just the new industry buzzword, it's actually the next big CX differentiator.

astute product updates 2018

Product Updates: April 2018

What's new across the Astute product suite? See the latest updates from our Product Team!

Mobility as a Service: Why Automakers Need to Take the Plunge

What keeps automakers up at night? Millennials aren't buying cars like the generations before them.

Woman Using Mobile to Browse While Shopping showing omnichannel retail customer experience and omnichannel vs. multi-channel

Omnichannel vs. Multi-channel: What’s the Difference?

What’s the relationship between omni-channel and multi-channel, and what do you need to design these experiences?

woman shopping for shoes on laptop

Personalized Customer Experience: How to Rise to the Challenge

As consumers, we share a lot of data with brands -- personal information, purchase history, preferences, and so on. Because of this, consumers rightfully expect companies to leverage that data to personalize experiences. In fact, personalization has been shown to increase online sales and website performance by 19% over a 12-month period.

woman expressing embarrassment over cx mistakes

Expert Round-Up: The 4 Biggest Customer Experience Mistakes You Can Make

Everyone makes mistakes. We asked CX experts to weigh in on the question, "What are the biggest customer experience mistakes you see companies making?" Here's what a handful of them had to say.

consumer interacting with mobile and web channels for service

Channel Choice Fundamentals: How to Improve Customer Experience

No matter where they are and what they're doing, consumers want to be able to quickly and effortlessly resolve issues and find answers. Firms that lead the pack when it comes to channel choice have a solid understanding of the customer journey, and apply it to their communication strategies. Learn what factors play into channel choice maturity, and how to advance your organization's channel choice capability.

Engaging Millennials, Part 6: CPG Brands Must Help Customers Help Themselves

How is this generation re-shaping the CPG industry, and how can CPG brands unify experiences across channels?

silhouettes against a window airport guest service experience

Engaging Millennials, Part 4: Preparing to Takeoff with Loyalty

Millennials' have been labeled "experience-driven." How has this changed how airlines capture their loyalty?