Astute Receives 2019 Contact Center Technology Award from CUSTOMER Magazine

Astute Agent honored for improving customer service technology and enhancing the customer experience

COLUMBUS, OHIO — Astute, trusted by the world’s most innovative brands to deliver better customer engagement, today announced that TMC has named Astute Agent as a 2019 Contact Center Technology Award winner, presented by CUSTOMER Magazine. Astute Agent is a case management CRM platform that enables agents to deliver a personalized, consistent customer experience.

This 14th-annual Contact Center Technology Award, presented by CUSTOMER Magazine, honors vendors and technologies that have embraced technology as a key tool for customer service excellence. This award distinguishes their success as innovators, thought leaders, and market movers in the contact center and customer care industries.

Astute Agent is the only case management CRM truly purpose-built for consumer engagement. It provides guided workflows leveraging contextual information and an integrated agent knowledge base. Customer interactions across phone, email, social, web, mobile, chat, voice and others are integrated into a single system of record. With a single, streamlined interface, agents can efficiently interact across all channels without switching between screens. Key features include: omni-channel interaction routing, next best action, goodwill management and gift card issuance, automated response writing, dynamic field displays, and automated data quality assurance.

“We’re honored to receive this industry recognition,” said Alex George, CTO, Astute. “Astute Agent is designed to proactively support agents in their daily work, reducing their cognitive burden and freeing them to focus on meaningfully engaging with each customer. The solution is a core component of our mission to help enterprises improve customer engagement and drive future growth.”

Congratulations to Astute for being awarded a 2019 CUSTOMER Magazine Contact Center Technology Award. Astute Agent has been selected for demonstrating innovation, quality and unique features which have had a positive impact on the customer experience,” said Rich Tehrani, CEO, TMC. “We’re pleased to recognize their achievement.”

Results of the 2019 CUSTOMER Contact Center Technology Award are published in CUSTOMER Magazine online and on TMCnet.


About Astute
Astute’s customer engagement software powers smarter CX and delivers invaluable first-party customer data for the world’s most innovative brands. The Astute suite makes it easy for companies to engage and delight individual customers across all channels, while gathering first-hand insight to improve the experience for everyone. Astute blends AI-driven customer self-service, best-of-breed agent desktop, and powerful customer analytics to drive efficiency, loyalty, and brand protection for consumer brands all over the world. 

Since 1982, CUSTOMER magazine (formerly Customer Interaction Solutions) has been the voice of the call/contact center, CRM and teleservices industries. CUSTOMER has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, CUSTOMER strives to continue to be the publication that holds the quality bar high for the industry. Please visit for more information.

About TMC
Through education, industry news, live events and social influence, global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. As a result, leading technology vendors turn to TMC for unparalleled branding, thought leadership and lead generation opportunities. Their in-person and online events deliver unmatched visibility and sales prospects. Through custom lead generation programs, TMC provides clients with an ongoing stream of leads that turn into sales opportunities and build databases. For more information about TMC, visit


This press release originally appeared on Business Wire.