Astute Releases Enhanced Version of Astute Spot Product Locator

Leading consumer engagement technology provider launches new version of popular where-to-buy solution

COLUMBUS, Ohio—Astute today announced the release of a newly enhanced version of Astute Spot, the product locator designed for consumer packaged goods companies. New advanced reporting capabilities and an upgraded user interface will provide CPGs with a more robust product locator solution.

Astute Spot’s recent development efforts have focused on adding functionality and improving the experience for business users and consumers alike. Integration with award-winning Astute Bot enables conversational cross-platform self-service, allowing customers to answer where-to-buy questions as well as engage in other self-service interactions. New advanced reporting and data visualization features, leveraging leading BI tool Tableau, give companies deeper insight into consumer preferences and shopping behavior. Other key features include the ability to add proprietary supplemental data, an easy-to-use interface for managing product UPCs, flexible data refresh functionality for seasonal items, and access to data for US and Canada store locations.

Compared to other product locator solutions on the market, Astute’s offering is more than just a where-to-buy widget. By embedding where-to-buy within an award-winning chatbot platform, companies can deliver a more robust consumer self-service experience that allows them to find and purchase products more easily, answer frequently asked questions, and complete other self-service tasks.

“We’ve used decades of experience working with top CPG companies to enhance our product locator offering,” said Astute CTO Alex George. “The latest version of Astute Spot, in concert with Astute Bot, helps our customers offer more sophisticated experiences and stay ahead of the curve.”

About Astute

Astute builds AI-driven software for the future of consumer engagement. We help the world’s best brands enhance engagement with their consumers by contextually blending human and artificial intelligence. Astute’s technology enables companies to provide more efficient customer service, protect their brands, and increase customer loyalty. 

This press release originally appeared on BusinessWire.