Emplifi CMO Appointment Susan Ganeshan

April 16, 2024 — With more than two decades of in-depth experience leading high-tech marketing and CX management strategies, Susan Ganeshan will oversee Emplifi’s marketing and growth initiatives.

Emplifi Names Veteran Marketing Leader Susan Ganeshan as Its New CMO

Emplifi Press Release - Emplifi Rolls Out 9 New AI-Powered Social Media Marketing And Customer Care Tools To Increase Efficiencies Across Departments

April 3, 2024 — Emplifi’s new AI-powered workflows increase a brand’s automation and personalization capabilities, allowing social media marketers and customer care agents to spend more time optimizing performance versus analyzing results.

Emplifi Rolls Out 10 New AI-Powered Social Media Marketing And Customer Care Tools To Increase Efficiencies Across Departments

Emplifi Social Media Benchmarks 2024

February 27, 2024 — Emplifi analyzed both organic and paid activity across Instagram, Facebook, TikTok, and X (formerly Twitter) for thousands of global brands during Q4 2023 for its latest Social Media Benchmarks report.

Emplifi Reveals Instagram and TikTok Generated Highest Level of Organic Interactions for Brands in Latest Social Media Benchmarks Report

Emplifi Helps Dine Brands Global Reduce Direct Message Response Times and Integrate Google Reviews

February 21, 2024 — By partnering with Emplifi, Dine Brands cut the amount of time it took to manage guest inquiries on social channels from five minutes to sixty seconds or less.

Ohad Hecht

January 16, 2024 — As a veteran leader in the customer engagement space, Hecht brings cross-industry experience in marketing, sales, and operations combined with a deep understanding of digital marketing and eCommerce.

Emplifi Appoints Ohad Hecht To CEO Role As Company Moves Into Accelerated Growth Mode

Press: Forrester Consulting Recognizes Emplifi as a Core Industry Player Among Social Suite Vendors

December 21, 2023 — Forrester Consulting’s latest Social Suite Landscape report identifies Emplifi as a core industry player – highlighting extended use cases across social commerce, ratings and review management, and influencer marketing.

Emplifi Recognized Among Notable Vendors in Social Suite Landscape Report by Independent Research Firm

Emplifi Press Release: Emplifi Reports Instagram Reels Outperformed All Other Video Content Across Instagram, Facebook, and TikTok

December 19, 2023 — Based on social video content from thousands of global brands, Emplifi’s findings reveal a noticeable shift in Instagram Reels performance rates, with longer videos outperforming short-form videos.

Emplifi Reports Instagram Reels Outperformed All Other Video Content Across Instagram, Facebook, and TikTok

Mercy Ships Logo

June 9, 2021 — In preparation to operate a two-ship fleet, with the largest non-governmental hospital ships in the world, Mercy Ships needed a social marketing platform that could bring together social efforts for 16 national offices across four different continents.

Mercy Ships selects Emplifi to Centralize International Social Media Campaigns and Boost Fundraising Efforts 

Woman In Red Coat Looking At Phone

June 2, 2021 — Emplifi is part of a select group of Facebook partners that gained early access to the beta version of the Messenger API for Instagram in October 2020.

Emplifi Integrates Messenger API for Instagram, Enabling Businesses to Handle Customer Communications at Scale

woman smiling using tablet work

July 14, 2021 — For its third annual Top 100 CRM issue, CRM Magazine is highlighting the hottest trends and technologies within the CRM arena.

CRM Magazine Names Emplifi a Top 100 CRM Provider

Social-Commerce-press-banner

September 14, 2021 — Brands can experience higher conversion rates and increased revenue enabling, managing and synchronizing shopping across Facebook, Instagram and other social platforms.

Emplifi Releases Social Commerce Cloud, Giving Marketing & Ecommerce Teams Unparalleled Social Commerce & Care Capabilities in One Platform

Surfer carrying surfboard

August 9, 2021 — Emplifi, formerly Socialbakers, impresses with a streamlined user interface and unified social suite.

Emplifi Social Marketing Cloud Named A Strong Performer in Social Suites, Q3 2021 Report by Independent Research Firm

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October 18, 2021 — Latest Emplifi Voice of Customer innovative features brings Decision AI and updated survey frameworks that offer valuable insights on campaign performance, product trends, and more.

Emplifi Unveils New Voice of Customer Features to Give Brands AI-Powered Marketing, Sales and Customer Service Capabilities

Q3 2021 Social Media and CX Trends Report

November 9, 2021 — Emplifi's Q3 data shows brand investment in social media is growing faster than ever as social platforms become an essential part of consumers' lives. Not only is ad spend up, but advertisers are gaining 3x the engagement with Live video, and making notable improvements in customer response times via social channels.

Global Ad Spend on Facebook and Instagram Climbs 43% YoY in Q3, with Social Media Ad Costs Continuing to Trend Upward

Forrester Consulting Study: Cashing in on social commerce

November 2, 2021 — A newly released study from Emplifi found social media shops, live commerce and integrated marketing, customer care and commerce efforts are top of mind for global B2C ecommerce leaders.

Industry Study Reveals B2C Ecommerce Leaders Are Fast-Tracking Social Commerce Initiatives, But Fewer than 30% Are Prioritizing the Full Customer Journey

Press Release Featured Image

September 22, 2021 — Acquisition of live commerce software pioneer Go Instore will give B2C brands faster connection-to-conversion experiences in-store and online.

Emplifi Acquires Live Commerce Software Provider  Go Instore to Enable In Store Experiences Online

IDC White Paper Bridging the Gap

January 25, 2022 — Study finds that many companies aren't delivering the excellent customer experiences they think they are -- potentially costing them loyalty and revenue.

87 percent of companies state they provide excellent CX, only 11 percent of customers agree

Emplifi CTO Todd McCaslin

December 1, 2021 — McCaslin brings a proven track record building and leading global SaaS technology teams, defining best-in-class technology strategies and driving fast-paced innovation.

Emplifi Names Todd McCaslin Chief Technology Officer

Ukraine Banner

March 1, 2022 — NGOs providing aid to Ukraine will be eligible for free access to Emplifi’s Social Marketing Cloud to help them provide vital and timely information to their communities during the humanitarian crisis in the Ukraine.

Emplifi Offers NGOs Providing Aid to Ukraine Free Access to its Social Marketing Cloud

Emplifi Social Care

February 17, 2022 — Leading CX platform's Social Care offering enables brands to serve their customers seamlessly across social and digital channels.

Emplifi Debuts Next-Level Social Customer Care

Report: 11 key things consumers expect from their brand experiences today

February 2, 2022 — Emplifi found that more than half of the 2,000 consumers it surveyed expect brands to respond to online customer service inquiries within an hour, and 1 in 6 online shoppers will abandon a purchase because of a single bad experience, underscoring the disconnect between customer expectations and brand CX efforts.

86 Percent of Consumers Will Leave a Brand They Trusted After Only Two Poor Customer Experiences

Orbit Baby PR

March 30, 2022 — Using live commerce solution provided by Emplifi, parents-to-be can connect with Orbit Baby product experts for live demos and consultations.

Orbit Baby Partners with Emplifi to Provide Immersive Shopping Experience

ShopStream Press Release

March 23, 2022 — Brands and retailers can broadcast to unlimited audiences through ShopStream, while drawing in shoppers for one-on-one guidance from in-store experts.

Emplifi Launches ShopStream to Bring Power of Interactive Live Streaming to Live Commerce

Announcement

March 10, 2022 — New partnership with Sixth Street Growth, alongside Audax Private Equity and other existing investors, will accelerate the development of end-to-end customer experience platform of choice.

Emplifi Announces Growth Equity Investment from Sixth Street at a Valuation of Over $1 Billion

TikTok Marketing Partner

May 26, 2022 — Brands will be able to use Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences.

Emplifi Becomes TikTok Marketing Partner to Help Brands Unleash Power of Video

Select Emplifi to Grow TikTok Audiences

July 6, 2022 — Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences.

International Brands Select Emplifi to Grow TikTok Audiences

70% of Gen Z Believe They Currently Do Not Receive Excellent CX on Social Media When Making a Purchase

June 28, 2022 — New Emplifi study reveals striking generational differences in everything from platform usage to shopping expectations.

Emplifi press release - Airlines Are Second-Most Responsive Industry on Social Media, Yet 76% of Customer Questions and Complaints Go Unanswered

June 2, 2022 — With summer air travel expected to soar, airlines are embracing social media as a customer service channel. But just how reliable is their ‘on-time’ online performance? A new benchmark study from Emplifi has the answers.

Airlines Are Second-Most Responsive Industry on Social Media, Yet 76% of Customer Questions and Complaints Go Unanswered

Emplifi - Singapore Government Social Media H1 2022

August 10, 2022 — The Emplifi report highlights how 30 statutory boards and 16 ministries are leveraging leading social media channels to communicate and engage with Singapore residents. Read the full release.

Instagram Remains Key Channel for Singapore’s Public Sector — Delivers Highest Engagement Rate — Emplifi Reports

Emplifi ShopStream awarded at the Sammys

July 26, 2022 — The Business Intelligence Group named Emplifi ShopStream (now Emplifi Live Stream) Product of the Year in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys.

Emplifi ShopStream Awarded for Innovation Technology

Emplifi Summit ’22

September 27, 2022 — Emplifi’s 2022 Summit promises to be an “unforgettable” virtual event with a first-rate speaker lineup covering a wide range of topics – from understanding the new world of social media to creating authentic workspaces.

Emplifi Summit Brings CX Leaders from the NFL, Virgin Media, and TikTok to the Virtual Stage

Emplifi and Pixlee TurnTo

November 1, 2022 — Acquisition of Pixlee TurnTo is a perfect complement to Emplifi’s CX Platform, giving brands access to the user generated content, reviews management and influencer marketing tools needed to put customers at the center of brand storytelling.

Emplifi Acquires Customer-Powered Commerce Platform Pixlee TurnTo to Enable Brands To Deliver Authentic Content at Scale

Image: Influencer Trends press release

December 12, 2022 — Emplifi and Pixlee TurnTo present the 2022 Influencer Trends Report, which shows that "Personal interest in the brand" is the top factor key influencers use to decide which brands to work with.

Emplifi Reveals “Personal Interest In The Brand” Is Top Factor for Influencers When Selecting a Brand To Collaborate With

Emplifi Press: Emplifi Launches AI Composer Using OpenAI’s GPT-3 Framework to Generate Ready-to-Publish Social Media Copy for Businesses

January 18, 2023 — Brands increase operational efficiency, productivity and workforce optimization by leveraging OpenAI’s GPT-3 language and learning models for automatic social media content generation.

Emplifi Launches AI Composer Using OpenAI’s GPT-3 Framework to Generate Ready-to-Publish Social Media Copy for Businesses

Emplifi Press - Emplifi Named a Winner in the SoftwareReviews Emotional Footprint Awards

February 14, 2023 — Emplifi was named one of the "Social Media Management - Enterprise Emotional Footprint Champions" in the SoftwareReviews Emotional Footprint Awards 2022, which are based on authentic user-review data.


Emplifi Named a Winner in the SoftwareReviews Emotional Footprint Awards

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June 1, 2021 — Emplifi to provide enterprise brands with a unified CX platform that addresses critical customer experience gaps.

Emplifi Enters Customer Experience Market, Unifying Marketing, Commerce and Customer Care to Smartly Address CX through AI

Emplifi Press: Instagram is Platform of Choice for Singapore’s Public Sector

February 23, 2023 — A new Emplifi report looks at how statutory boards and ministries used leading social media channels to communicate and engage with Singapore residents.

Emplifi Report: Instagram is Platform of Choice for Singapore’s Public Sector

Emplifi Press: Emplifi Reveals Nearly 90% of Consumers Say Customer Ratings and Reviews Have the Biggest Impact on Purchasing Decisions

February 28, 2023 — A new Emplifi study sheds light on the rising demand for brand authenticity throughout the buyer's journey with 71% of online shoppers agreeing that “authentic” positive customer ratings/reviews make a real difference in purchasing decisions.

Emplifi Reveals Nearly 90% of Consumers Say Customer Ratings and Reviews Have the Biggest Impact on Purchasing Decisions

Emplifi Press:  Report Reveals Untapped Opportunities for Influencer Marketing in Key Industries

April 18, 2023 — Uncover key influencer marketing trends from preferred payment terms, posting frequency, breakdown of sponsored content by influencer size, and more.

Emplifi's Latest Report Reveals Untapped Opportunities for Influencer Marketing in Key Industries

Emplifi Press - Ramadan Highlights Middle East’s Demand for Influencer Marketing on Social Media

May 5, 2023 — Influencer marketing was a proven tactic by brands this Ramadan, with Instagram being the go-to platform for authentic content.

Ramadan Highlights Middle East’s Demand for Influencer Marketing on Social Media

Emplifi Unveils Strategic Partner Program to Help Brands Meet Modern Consumer Demands

May 16, 2023 — Establishing new and extending existing Emplifi partnerships will enable businesses to deliver best-in-class customer experiences effectively and efficiently.

Emplifi Press: JRNI and Emplifi Partner to Enhance the Live Video Shopping Experience

May 23, 2023 — The partnership combines JRNI’s leading Enterprise Appointment Scheduling capabilities with Emplifi Live Advisor to deliver seamless, personalized shopping experiences online.

JRNI and Emplifi Partner to Enhance the Live Video Shopping Experience

Emplifi Customer Success Story: Bensons for Beds Partners with Emplifi to Bring Live Shopping Technology with Instant Results

May 25, 2023 — British bed retailer, Bensons for Beds humanizes the digital shopping experience with the implementation of one-to-one live shopping technology, boosting online Average Order Value by 20%.

Revolutionizing the Way We Shop: Bensons for Beds Partners with Emplifi to Bring Live Shopping Technology with Instant Results

Emplifi and SKUx press release

June 6, 2023 — Solution set to increase customer satisfaction, virtually eliminate fraud and do away with costly, time-consuming paper checks and coupons.

Emplifi Partners With SKUx to Make Trackable Digital Customer Payments Possible on Emplifi Service Cloud

Emplifi Press - Emplifi Receives Two 2023 Contact Center Technology Awards from CUSTOMER Magazine

July 5, 2023 — Emplifi CX Cloud and Emplifi AI Composer honored for improving customer service technology and customer experience.

Emplifi Receives Two 2023 Contact Center Technology Awards from CUSTOMER Magazine

Top image: Summer 2023 release

July 11, 2023 — Amplifying momentum with innovative solutions: Emplifi CX Cloud utilizes AI and additional capabilities to equip brands for today's modern consumer engagement.

Transforming Customer Engagement: Emplifi's Latest Release Harnesses Power of AI, Automation, and Analytics Innovation for Brands Targeting Modern Consumer Interactions

Emplifi CX Index

October 5, 2022 — Benchmark study provides brands with performance metrics across social media channels, industries and regions, to help measure and improve their CX strategy.

New Emplifi CX Index helps brands measure social media marketing and social customer care efforts

Emplifi - Finance Influencers Footprint Growing

October 20, 2022 — After performing a deep dive into influencer growth and engagement on YouTube and Instagram, Emplifi found that finance influencers are publishing more content – and gaining more traction.

Finance Influencers Footprint Growing: Posting 2x More on Instagram and 5x More on YouTube vs All Other Influencers

Emplifi 2023 Social Media Predictions release

November 30, 2022 — As brands build their marketing strategies for the upcoming year, Emplifi reveals which social media trends will drive the biggest outcomes.

Emplifi Predicts 2023 To Be The Year of Authenticity with Brands Relying on “Customer Influencers” Across Social Platforms

Emplifi AI Breakthrough Award 2023 - Best Text Generative AI Solution

June 21, 2023 — Prestigious Annual Awards Program Recognizes Emplifi's Unparalleled Excellence in Text Generation, Cementing its Leadership in the Field of Artificial Intelligence and Machine Learning.

Emplifi AI Composer Wins Top Honors as "Best Text Generative AI Solution" in 2023 Artificial Intelligence Breakthrough Awards

People eating pizza taking selfie

October 6, 2021 — Emplifi’s CX platform helped Domino’s elevate its customer experience by increasing its agents’ overall efficiency.

Domino’s Selects Emplifi to Deliver Real-Time Social Media Engagement

Emplifi Press: Omni-Channel, UGC and Live Video Will Drive Online Retail Revenue in 2023

November 16, 2022 — According to Emplifi, online retail brands will need to adopt a combined omni-channel, UGC and live video strategy to thrive through economic uncertainties in the coming year.

Omni-Channel, UGC and Live Video Will Drive Online Retail Revenue in 2023

Emplifi Press: Emplifi Social Commerce Cloud Helps Brands Make Social More Shoppable, Combining Social and Ecommerce Strategies To Drive Revenue

September 12, 2023 — Emplifi Social Commerce Cloud gains traction with brands looking to optimize UGC, ratings and reviews, influencer marketing content and live commerce to drive year-end sales.

Emplifi Social Commerce Cloud Helps Brands Make Social More Shoppable, Combining Social and Ecommerce Strategies To Drive Revenue

Emplifi Press: Emplifi Social Benchmarks Analysis Reveals Best posting times on TikTok

January 31, 2023 — Emplifi’s Q4 2022 Social Media Benchmark analysis reveals social media trends; channel growth, engagement data; and customer response times across platforms worldwide.

Emplifi Reveals How Marketers Can Maximize Reach on TikTok to Engage with the Modern Consumer

Emplifi Quarterly Product Momentum Q4 2023

October 31, 2023 — Brands are well equipped to close out the year and prepare for 2024, with technology advancements that connect them with the modern consumer across digital and social channels.

Emplifi releases product innovations for the holiday season; ahead of 2024 commerce technology assessments

Emplifi Press Release - Instagram Reels and TikTok Dominate in Emplifi's Latest Social Media Benchmark Report

November 9, 2022 — Emplifi’s Q3 2022 Social Media Benchmark report reveals social media trends; channel growth and engagement data; and customer response times across platforms worldwide.

Instagram Reels and TikTok Dominate in Emplifi's Latest Social Media Benchmark Report

Emplifi Press: UI Page - Press: Emplifi Helps Freshpet Streamline Customer Engagement Strategies, Reducing Call Volumes By Nearly 40%

October 3, 2023 — The pet food supplier saw an immediate drop in the amount of time spent answering customer inquiries, allowing the brand’s customer care team to focus on high-priority initiatives.

Emplifi Helps Freshpet Streamline Customer Engagement Strategies, Reducing Call Volumes By Nearly 40%

Top image: Martech Breakthrough award press

August 24, 2023 — Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World

Emplifi Wins “Influencer Marketing Innovation Award” in 2023 MarTech Breakthrough Awards Program

Top image: Unified Analytics release

August 22, 2023 - Emplifi’s Unified Analytics gives brands the ability to aggregate, analyze, and activate customer data for faster business agility


Emplifi Unveils Unified Analytics, Providing Comprehensive Insights into the Entire Customer Journey

Emplifi Press: Emplifi’s Airline Industry Analysis Uncovers Brands' Biggest Social Media Stumbles

August 21, 2023 — Airline brands are generating record-breaking revenues, but the industry has some catching up to do when it comes to customer engagement initiatives across their social media platforms.

Emplifi’s Airline Industry Analysis Uncovers Brands’ Biggest Social Media Stumbles

Top image: SoftwareReviews Names Emplifi a Winner for 2023 Social Media Management – Enterprise Market Products

August 8, 2023 — Emplifi Social Marketing Cloud receives gold medallist recognition and scores exemplary results for vendor capability satisfaction, product features, and user likeliness to recommend


SoftwareReviews Names Emplifi a Winner for 2023 Social Media Management – Enterprise Market Products

Emplifi Press: Emplifi’s 2023 Social Media Trends Report Shows Instagram Reels Usage Up 86% By Brands

July 18, 2023 — Emplifi’s data makes clear that video content, including Reels, live video and even GIFs on Twitter, consistently outperform text-based posts across social platforms, driving engagement and boosting social interactions.

Emplifi’s 2023 Social Media Trends Report Shows Instagram Reels Usage By Brands Up 86%

Top image: Emplifi Spring 2023 product release press

April 6, 2023 — Emplifi's Spring 2023 product release includes innovative enhancements to help brands reach today's digital-and-social-first customers with new tools across social media, commerce, and care.

Emplifi bolsters customer engagement solutions to enable brands to meet rising demands of the modern consumer

Emplifi - Social Media Predictions for 2024

November 14, 2023 — After analyzing millions of social media insights from thousands of global brands, Emplifi forecasts greater alignment between marketing and CX strategies.

Emplifi’s 2024 Outlook: Social Shopping, Messaging Apps, Video Content, And More Will Become Integral To Brand Marketing Strategies

Emplifi - TrustRadius Best of 2023 Award

November 29, 2023 — TrustRadius, the B2B technology decisioning platform, awarded Emplifi Social Marketing Cloud across all three awards categories; Best Value for Price, Best Feature Set, and Best Relationship.

Emplifi Social Marketing Cloud Recognized by TrustRadius 'Best Of' Awards 2023

Currys logo

October 27, 2022 — Currys takes its omnichannel approach to the next level, providing customers with on-demand access to live support experts using Emplifi’s Live Commerce

Currys Chooses Emplifi to Offer Virtual Live Care to Customers

Emplifi Press: Emplifi And Snapchat Team Up As Marketing Partners

January 24, 2023 — Brands will be able to use Emplifi’s Social Marketing Cloud to measure and manage organic performance on Snapchat.

Emplifi Integrates Snapchat for Improved Analytics and Marketing Measurement

Emplifi Press - Emplifi Recognized as an Overall Exemplary Vendor by Ventana Research

December 22, 2022 — 2023 Ventana Research Customer Experience Management Value Index research guide for technology buyers ranked Emplifi in the top 10 vendors based on Emplifi’s usability, manageability, adaptability and validation.

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